The client is a leading multinational medical devices and healthcare company in the US. Operating in over 160 countries, their diverse portfolio encompasses diagnostics, nutritional products, and branded generic medicines.
Among the wide range of products developed by the company, they had built an application specifically designed to help diabetic patients measure their glucose levels with the help of their sensor readings. However, there was no medium to relate users’ food habits with their glucose levels.
We helped in building a cross-platform, robust, and secure mobile app that could directly establish a relationship between users’ food behavior and its impact on their glucose levels while enhancing customer stickiness with the company's glucose sensors.
Our application helped the client in the following ways:
Rise in the number of sensor usage per year by around 10% to 15%
Improved retainment of existing customers by 20% to 25%
Acquisition of new users
Enhanced user engagement
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