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Increasing E-commerce Sales with Gen AI Product Recommendations

The client, a prominent e-commerce company known for its commitment to quality and innovation, was struggling to provide customized product recommendations to its customers. Lack of personalized suggestions resulted in high cart abandonment rates, customer dissatisfaction and lost revenue.

To help them overcome these challenges, Accion Labs introduced a Knowledge Assistant powered by the KAPS framework. This solution seamlessly integrated with the client’s platform and incorporated advanced Generative AI models for personalized product recommendations.

The results? 

  • 27% increase in conversion rates
  • 18-point boost in customer satisfaction scores (CSAT)
  • Approx. 35% reduction in cart abandonment rates

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