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Customer Data Platform-1

Customer Data Platform for a Leading Medical Solutions Provider

The client is a global medical products and technologies company that specializes in creating solutions to manage chronic conditions. With a strong market presence across the globe in advanced wound care, ostomy care, continence care, and infusion care, they are committed to delivering a variety of clinical and economic benefits to improve patient outcomes and reduce the total cost of care.

Accion Labs has helped them build an enterprise-wise Customer-Data-Platform (CDP) to optimize all the customer-facing functions like Sales, Marketing, and Customer-support. The platform collects data from 100+ data sources like Customer-facing websites, CRM, Digital content systems, mobile apps, etc., to enable customer-facing teams to obtain insights on their customers. 

The platform enabled them to obtain:

  • Single/360degree Customer View
  • Customer Analytics
  • Customer Personalization
  • Sales Insights
  • Marketing Initiative Effectiveness
  • Decision Automation

Accion Labs was involved in the project from the early stages to help the client make technology and process decisions by building a CDP with industry best practices.

Tech stack: Snowflake, Fivetran, DBT, PowerBI, Google Analytics, Azure DevOps, Active Batch, Splunk

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