The client is a global medical products and technologies company that specializes in creating solutions to manage chronic conditions. With a strong market presence across the globe in advanced wound care, ostomy care, continence care, and infusion care, they are committed to delivering a variety of clinical and economic benefits to improve patient outcomes and reduce the total cost of care.
Accion Labs has helped them build an enterprise-wise Customer-Data-Platform (CDP) to optimize all the customer-facing functions like Sales, Marketing, and Customer-support. The platform collects data from 100+ data sources like Customer-facing websites, CRM, Digital content systems, mobile apps, etc., to enable customer-facing teams to obtain insights on their customers.
The platform enabled them to obtain:
Single/360degree Customer View
Customer Analytics
Customer Personalization
Sales Insights
Marketing Initiative Effectiveness
Decision Automation
Accion Labs was involved in the project from the early stages to help the client make technology and process decisions by building a CDP with industry best practices.
Tech stack: Snowflake, Fivetran, DBT, PowerBI, Google Analytics, Azure DevOps, Active Batch, Splunk
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