Tapping into the Voice of Customer (VOC)

The purpose of business is to create a customer- Peter DruckerIn today’s highly competitive business landscape, the focus on understanding customer’s pain points and using that to change the product or service is becoming more and more important. Voice of the Customer (VoC) is a term that describes a customer’s feedback about experiences with and expectations for products or services. The purpose of a VoC is twofold:

Gomes SubramaniamGomes Subramaniam | 2nd December 2015
Model,Voice of customer,Technologies, Services, Voice, Customer